wehub-resource-sync
3.7 KiB
Competitive SEO Analysis: [Your Site] vs Competitors
Date: [YYYY-MM-DD] Site under audit: [URL] Competitors analyzed: [List] Analyst: [Name]
Executive summary
[3 to 5 critical findings. Lead with the most important. What is the single biggest gap to close, and what is the single biggest strength to defend?]
Top 3 priorities:
- [Priority]
- [Priority]
- [Priority]
Competitor profiles
Competitor 1: [Name]
- Domain rating: [X]
- Estimated organic traffic: [X / month]
- Total referring domains: [X]
- Top 3 ranking categories: [What they win on]
- Why they matter: [1 to 2 sentences]
- Their key advantage over us: [1 sentence]
Competitor 2: [Name]
[Same structure]
Competitor 3: [Name]
[Same structure]
SERP overlap analysis
Keywords where we both rank top 10: [N] Keywords where they rank, we don't: [N] Keywords where we rank, they don't: [N] Keywords where they hold a SERP feature we don't: [N]
Head-to-head wins
[Top 10 keywords where we currently rank above them]
| Keyword | Our rank | Their rank | Volume |
|---|---|---|---|
Head-to-head losses
[Top 10 keywords where they rank above us]
| Keyword | Our rank | Their rank | Volume | Likely reason they win |
|---|---|---|---|---|
Their territory (we don't rank)
[Top 20 keywords they rank for that we don't, ranked by traffic potential]
| Keyword | Their rank | Volume | Difficulty | Strategic fit for us |
|---|---|---|---|---|
Content gap analysis
[Topics or page types they cover that we don't, organized by theme.]
Theme 1: [e.g., "How-to guides for beginners"]
- Their coverage: [X pages, including these top performers...]
- Our coverage: [None / weak / partial]
- Estimated traffic value if closed: [X visits/month]
- Recommended action: [Produce / partial coverage / skip]
Theme 2: [e.g., "Comparison content"]
[Same structure]
Backlink gap analysis
Their referring domains we don't have: [N] Their unique referring domains (in our category): [N]
Top 10 backlink opportunities
[Domains linking to multiple competitors but not us. These are the highest-probability outreach targets.]
| Domain | Domain rating | Links to (competitors) | Why they link to them |
|---|---|---|---|
Their linkable assets
[Pages on competitor sites that attract the most backlinks. These are the asset types we could replicate.]
| URL | Referring domains | Asset type |
|---|---|---|
Technical comparison
| Dimension | Us | Comp 1 | Comp 2 | Comp 3 |
|---|---|---|---|---|
| LCP (mobile) | ||||
| INP (mobile) | ||||
| CLS (mobile) | ||||
| Mobile-friendly | ||||
| HTTPS / HSTS | ||||
| Schema types | ||||
| Sitemap quality | ||||
| llms.txt present | ||||
| Internal links per page (avg) |
Key takeaways: [Where are we ahead, where are we behind?]
Brand and entity comparison
| Dimension | Us | Comp 1 | Comp 2 | Comp 3 |
|---|---|---|---|---|
| Branded search volume | ||||
| Wikipedia entity | ||||
| Knowledge panel | ||||
| Editorial mentions / month | ||||
| Social following | ||||
| Reviews aggregate |
Prioritized gap-closing roadmap
[Sequenced list of actions, with effort and expected impact.]
Quarter 1
- [Action] - [effort] - [expected impact]
- [Action] - [effort] - [expected impact]
Quarter 2
- [Action]
Quarter 3+
[Strategic plays that take longer to execute.]
What we should defend
Areas where we currently lead and need to maintain:
- [Strength]
- [Strength]
- [Strength]
A defensive strategy is as important as a gap-closing one.