coreyhaines31--marketingskills
Corey Haines
699d027c15
Adds a new offers skill (1.0.0) covering offer construction — the thing you actually sell, not the page that sells it. Frames the discipline around two existing frameworks: the Value Equation (Dream Outcome x Perceived Likelihood / Time Delay x Effort, originally Hormozi, now standard across direct response and creator-economy training) and the six-component anatomy of a complete offer (core + bonuses + guarantee + scarcity + name + price/payment structure). Self-scoped explicitly: best for services, agency retainers, courses, coaching, info products, high-ticket B2B, and direct response. Less load-bearing for pure self-serve SaaS where pricing does more work. Files: - SKILL.md (153 lines) - overview, value equation, anatomy, diagnostic loop, banned vocabulary, anti-patterns - references/value-equation.md (134 lines) - four levers deep dive with scoring prompts and worked example - references/offer-anatomy.md (203 lines) - six components with a fractional-CMO before/after - references/guarantee-design.md (172 lines) - eight guarantee types with decision tree by business type, refund tolerance, and buyer sophistication - references/bonus-stacking.md (150 lines) - bonuses-as-objection- handlers, the math of stated value, the 4-bonus pattern that works, failure modes - references/scarcity-urgency.md (175 lines) - honest scarcity formats, explicit rejection of fake countdown timers and manufactured FOMO - references/offer-formats.md (240 lines) - default offer format by business type - references/examples.md (215 lines) - six anonymized before/after worked examples Cross-references added in pricing, copywriting, launch, and sales- enablement descriptions pointing to offers for offer construction. Versions bumped: - Repo: 2.4.2 -> 2.5.0 (new skill = minor) - Plugin description: 44 -> 45 skills, called out "offer design" validate-skills.sh passes 45/45. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>