* feat(ad-creative): add AirDrop as a 4th iOS-native reveal ad surface (2.8.0)
Extends references/imessage-video-ads.md with an AirDrop Reveal surface:
the incoming-AirDrop-card hook + accept-tap-as-reveal interaction, the
transfer progress-ring signature motion, sender-name casting, the
AirDrop swoosh sound, receiver/sender POV, and the family grounding
rules. H1/intro/surface-table/pointer updated to four surfaces; new
'AirDrop ad' trigger; new eval. Format popularized by Shiv Sakhuja /
Gooseworks; original craft (their recipe is private). Repo release
2.8.10. Closes#452.
Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
* fix(ad-creative): AirDrop UI fidelity per codex — gray Decline (not red), valid sender names
Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
---------
Co-authored-by: Claude Fable 5 <noreply@anthropic.com>
* feat(ad-creative): shareable creative review page (client approval artifact) (2.7.0)
Self-contained HTML template (assets/creative-review-template.html) that
presents generated concepts as in-feed platform mockups with a frame-by-
frame storyboard, selectable copy variations, and a required grounding
disclosure — the visual upgrade to INDEX.md. Driven entirely by a DATA
object; no build or deps. Full data model + grounding rules in
references/creative-review-page.md. Repo release 2.8.8. Closes#440.
Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
* fix(ad-creative): harden review-page template per codex review
- P1: DATA moved to inert <script type=application/json> block (values
can't execute) + documented \u003c escaping rule for the </script>
breakout; malformed JSON now shows a clear error banner
- P1: platform list whitelisted to instagram/facebook + escaped in
attr/label (was raw-interpolated)
- platform toggle now renders real FB chrome (link card + text actions)
vs IG (swipe bar + icon actions) — was visually inert
- broken/missing images fall back to the label+prompt placeholder as
documented (placeholder base layer + image removes itself on error)
- doc consistency: agency wording, JSON data-model note, VERSIONS trigger list
Verified in-browser: FB/IG toggle, error banner, and HTML-payload escaping.
Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
---------
Co-authored-by: Claude Fable 5 <noreply@anthropic.com>
Four token-driven styles (monoline editorial, Swiss typographic, wireglow,
duotone screenprint) driven by a brand-slots contract (FIELD/INK/ACCENT/
TYPE FEEL + per-brand constraints) so any company's brand system drops in.
Per-style motion notes. All four verified with a real brand's tokens.
Repo release 2.8.3.
* feat(ad-creative): faceless motion-style video ad format (2.3.0)
New references/motion-video-ads.md: fully generated 15-45s concept videos
(styled poster stills -> image-to-video living motion -> TTS -> word-timed
captions, ~$3-6 per video). Provider-agnostic pipeline with one-key Gemini
path, five-style visual library with fill-in prompt formulas, motion prompt
formula, and production QC gotchas earned shipping the format end-to-end.
Format credit: @borjafat / Bomx super-video-maker (re-expressed, extended).
Repo release 2.8.2.
* fix: preserve json formatting in version bump (no unicode escapes, keep newline)
* feat(ad-creative): add iMessage chat-reveal video ad format (2.2.0)
Distills the Gooseworks iMessage video ad format (credited; source repo
is unlicensed so content is re-expressed, not copied) into a new
reference: six concept angles, script/pacing rules, three production
routes, craft rules, grounding/compliance guidance, and a ship
checklist. Wires it into SKILL.md with new trigger phrases and adds an
eval. Closes#411.
Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
* fix(ad-creative): address codex review of imessage-video-ads reference
Reword the Gooseworks route (public but unlicensed repo, agent-agnostic
invocation), replace the "eavesdropping on a real recommendation"
framing with dramatization + paid-placement disclosure guidance, add an
Apple trade-dress legal-review note with a generic-chat fallback, and
tighten the technical details (recordVideo.size, xfade input matching,
limiter ceiling under full scale).
Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
* fix: restore trailing newline in ad-creative evals.json
Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
---------
Co-authored-by: Claude Fable 5 <noreply@anthropic.com>
* feat: v2.0 skill renames and CRO consolidation
BREAKING CHANGE: Users must reinstall skills after this update.
## Skill Renames (16)
- ab-test-setup → ab-testing
- analytics-tracking → analytics
- aso-audit → aso
- competitor-alternatives → competitors
- email-sequence → emails
- free-tool-strategy → free-tools
- launch-strategy → launch
- onboarding-cro → onboarding
- paywall-upgrade-cro → paywalls
- popup-cro → popups
- pricing-strategy → pricing
- product-marketing-context → product-marketing
- referral-program → referrals
- schema-markup → schema
- signup-flow-cro → signup
- social-content → social
## Consolidations (1)
- page-cro + form-cro → cro (form content in references/form.md)
## Why 2.0?
- Shorter, cleaner skill names
- Consistent naming (no -strategy, -setup, -cro suffixes)
- All cross-references updated across 100+ files
Total skills: 40
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
* fix(v2.0): update evals for renamed skills, fix validate script, clear warnings
- Update 32 evals.json files to reference new skill names (page-cro → cro,
product-marketing-context → product-marketing, etc.) — these were missed
in the initial v2.0 rename pass since only SKILL.md and marketplace.json
were updated.
- Fix validate-skills.sh: replace GNU-only `head -n -1` with portable awk
so frontmatter extraction works on macOS.
- Move Copy Editing Checklist (56 lines) to references/checklist.md to
bring copy-editing SKILL.md under the 500-line limit (508 → 457).
- Add "see X" pointers to marketing-psychology description for skill
discovery (cro, pricing, copywriting).
- Update skill-request.yml issue template placeholder (page-cro → cro).
All 40 skills now pass validation with zero warnings.
* fix(v2.0): add evals for 8 missing skills, strip stale frontmatter from cro/form.md
Adds 48 new eval cases (6 per skill) for skills that previously had no evals:
aso, co-marketing, community-marketing, competitor-profiling, directory-submissions,
image, lead-magnets, video. All 40 skills now have eval coverage (251 total cases).
Strips leftover frontmatter from skills/cro/references/form.md — it was inherited
from the old form-cro SKILL.md before consolidation. Reference files don't need
frontmatter.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): rename paid-ads → ads
One more v2.0 simplification — drops the redundant 'paid-' qualifier. Updates
the skill directory, SKILL.md frontmatter, evals.json, README skill table, the
v2.0 rename table in VERSIONS.md (now 17 renames), and all cross-references in
related skills (ad-creative, aso, competitor-profiling, customer-research,
lead-magnets, marketing-ideas) plus the tools/integrations guides.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): bump SKILL.md frontmatter version to 2.0.0 for all 40 skills
VERSIONS.md was already updated to 2.0.0 but the metadata.version field inside
each SKILL.md was still on 1.x. That mismatch would have caused the update-check
flow to perpetually report 'update available' since it compares VERSIONS.md
against local SKILL.md metadata versions.
Caught by codex review (P1).
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): add legacy product-marketing-context.md filename fallback
Before this fix, users upgrading from v1.x who had a `product-marketing-context.md`
file would lose automatic context loading — every skill only checked the new
`product-marketing.md` filename. Now all 40 skills also accept the legacy
filename (in either `.agents/` or `.claude/`), and the README migration command
covers both legacy and current filenames.
Caught by codex review (P1 + P2).
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): re-sort README skills table alphabetically, fix ads box width
The skills table had a few entries out of alphabetical order from the renames
(co-marketing was after cold-email, ads was at the renamed position).
Re-sorted alphabetically per sync-skills.js. Also padded the 'ads' cell in the
ASCII flow diagram to keep the box width consistent.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): document folder cleanup on upgrade, stop sync-skills from re-adding skills array
README upgrade guide now includes:
- A clear cleanup step for stale v1.x skill folders (renamed + consolidated) so
users don't end up with both old and new folders side-by-side after upgrading
- The full v1 to v2 rename map for reference
- Existing product-marketing-context.md migration steps (preserved)
sync-skills.js no longer (re-)introduces a `skills` array on marketplace.json --
Claude Code's plugin schema discovers skills via the `skills/` directory, and the
explicit array was failing validation. The script now refreshes the description
count and strips the stale array if present.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
---------
Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
- marketing-psychology eval 4: BJ Fogg assertion did not match expected_output
which lists Goal-Gradient Effect. Fixed.
- sales-enablement eval 2: all 6 categories assertion contradicted expected_output
which only categorizes the 3 given objections. Fixed.
- ad-creative eval 5: TikTok hard limit corrected to recommended (80 chars
recommended, 100 max) per SKILL.md.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Fixes 5 issues identified by independent Codex review:
- product-marketing-context: match auto-draft workflow, section flexibility
- marketing-psychology: replace phantom models with actual SKILL.md models
- ad-creative: correct RSA pinning guidance to match skill
- free-tool-strategy: boundary test now defers to related skill (page-cro)
- paywall-upgrade-cro: boundary test references only related skills
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Each skill now has 5-8 evals covering:
- Core framework usage with realistic prompts
- Casual trigger phrase variants
- Sub-type and section-specific coverage
- Boundary tests (skill deferral to related skills)
- Structured assertions for grading
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Following Anthropic skill-creator guidance that Claude undertriggers
skills, make descriptions pushier across all 32 skills:
- Add casual/frustrated user phrases
- Add implicit need triggers where users need the skill but dont name it
- Add catch-all sentences explaining when to use
- Add missing cross-references between related skills
- Ensure consistent format across all descriptions
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
The .agents/skills/ directory is the emerging cross-agent standard adopted by
OpenAI Codex, Cursor, Windsurf, and npx skills. All 32 skills now check
.agents/product-marketing-context.md first with .claude/ fallback for older
setups. Install paths in README updated accordingly. Bumps all skills to 1.1.0.
Closes#50
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Free, local-first voice synthesis studio (MIT license) powered by Qwen3-TTS.
Voice cloning from short samples, local REST API, no per-character costs.
4-5x faster on Apple Silicon via MLX.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
- Fix 3 wrong character counts in ad copy examples (all off by +1)
- Fix TikTok ad text: 80 recommended / 100 max (was 100 recommended)
- Fix LinkedIn description: add 300 max (was missing)
- Fix Gemini API model name: gemini-2.5-flash-image (was gemini-2.0-flash-exp)
- Fix Cartesia pricing: $0.03/min (was $0.0085/sec)
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Covers ElevenLabs (voice cloning, best quality), OpenAI TTS (cheap at scale),
Cartesia Sonic (40ms latency), PlayHT, Resemble AI, WellSaid Labs, Fish Audio,
and cloud providers. Includes comparison table, decision tree, and voice+video
layering workflow with ffmpeg.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
ByteDance's video model with native audio, up to 2K resolution, multimodal
inputs (12 references), and OpenAI-compatible API. Estimated 10-100x cheaper
than Sora 2 per clip, making it ideal for high-volume ad production.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Covers image generation (Nano Banana Pro, Flux, Ideogram), video generation
(Veo, Kling, Runway, Sora, Higgsfield), and code-based video (Remotion).
Includes decision tree, cost comparison for 100+ variations, platform image
specs, and recommended hybrid workflow for scaled ad production.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Inspired by Anthropic growth marketing team workflows. Covers generating
headlines, descriptions, and primary text at scale across Google Ads, Meta,
LinkedIn, TikTok, and Twitter/X with platform character limits, performance
based iteration loops, and batch generation workflows.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Corey Haines